Surprising Ways
Buyers Find Homes
Do you ever wonder how most people
find the homes they eventually buy? You might imagine them driving by a “For
Sale” sign or seeing a home for sale in the newspaper and then calling to
enquire.
Of course, many buyers find out
about listed properties that way. But, according to research by the National
Association of Realtors, there are many other — sometimes surprising — ways
buyers find their next dream home.
For example:
·
88% of buyers find a home with the help of a
real estate agent.
·
90% of buyers search online as part of the home
buying process. (Such as viewing a property’s profile on the agent’s website.)
·
69% of buyers searching for a home using Google,
use a specific local term, such as “Pickering homes for sale”.
·
29-46% of buyers attend an Open House as part of
their home hunting activities.
Overall, the research shows that
buyers are using a multitude of ways — combining online and offline methods —
to find homes.
What does all this mean to you? If
means that if you’re preparing your home for sale, you need to ensure your
marketing plan takes into account all the ways buyers are finding properties —
so you can be sure that they will find yours.
Looking for a REALTOR® who knows how to market your home
for maximum exposure? Let's talk. I would be happy to assist you.
